Social media has infiltrated every aspect of our lives in the past decade. It has not only changed how we interact with people but how we live our lives. Thus, we do almost everything through social media today. We listen to music through a platform with social media integration. The videos and movies we watch are easily shareable in social media. These networks heavily influence brand recognition and consumer attitude, and there seems to be no sign of this trend from stopping or changing. Consumers are ever more informed about businesses and brands. It’s not enough that companies just plaster ads everywhere hoping to get noticed. Buyers want to have a deeper connection and meaning with the things that they do and the items that they buy. A business that wants to succeed and build a dedicated brand loyalty should take full advantage of social networking sites.