3 Tips for Marketing Your Ecommerce Store

Ecommerce has seen a huge rise recently as consumers have moved their purchasing behavior more online than ever before. If you can say that anyone has benefited from this situation, many big platforms like Amazon and Alibaba have done so. Smaller e-shops stand to benefit too, with the right strategy. Here are suggestions for marketing your ecommerce store.

How to Compete as a Smaller Store

As Amazon has grown a lot for the past few years, some ecommerce stores have been in trouble even though the ecommerce space as a whole has grown a lot. This especially applies to retailers who cannot really benefit from listing their products on Amazon, for example.

The competitive advantage of Amazon is growing stronger over time due to the fact that people get used to it. More and more people start the process of searching a product straight from Amazon, instead of starting it from Google for example.

But is there anything you can do about this? Well you can try to catch the attention of the potential customer before they start the searching process in Amazon or some other platform.

So, lets dive a bit deeper to tips on how market your ecommerce, before the big players catch the customers before you.

1. Marketing Your Ecommerce Store Using Social Media Paid Ads

As the main advantage of Amazon and other relevant platforms is in controlling the whole purchasing process, you should look for ways to get the attention before the process starts on its own.

Social media paid ads is one of the best channels for this, as they are sort of “disruptive.” The person scrolling through social media is not looking for a specific product, but with the right ad you can actually catch the attention and push them towards buying a product.

For most companies the best channels for this are Facebook, Instagram, and Youtube. Social media paid ads usually work best for quite cheap products that are sort of impulse buys.

This relationship works because the customer does not have to look for a lot of information to satisfy their needs or wants. Congratulations, you’ve just found a new marketing approach that works for you!

2. Write Blogs and Gain Organic Search Traffic

Here’s another thing to consider when marketing your ecommerce store. Usually before a person really starts searching for a specific product, they do some searches online that are related to the problem the product would solve for them. As an example, if someone has some muscle pains or aches then they might google, “How to get rid of muscle pain.”

Then, from the search results, this person might find that magnesium could be useful for it and if the resource they find the information from does not offer the product they will most likely search for it on Amazon or another big store. But if you rank in Google for the keyword “How to get rid of muscle pain,” you have a change to acquire the customer to your store.

3. Build a Personal Brand

A big trend in the industry is the rise of personal brands. A lot of smaller stores can’t really compete with the brand of a big store, but people really enjoy interacting with other people and prefer buying from a person rather than a faceless store in the end.

Building a personal brand can really make a huge difference and bring “organic” customers from social media to your store in the long run. That is especially true for small business owners. A strong brand and personal brand are the advantages that enable them to compete with big names in the same sector.

Conclusions on Ecommerce Marketing Strategy

One could list a lot of different tips on how to market ecommerce stores but the most important point to realize is to focus on using your strengths and not try to compete with the rules the big ones set as that is where they dominate. Do things differently and you can succeed!

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