Conversions are the actions that a visitor takes on a certain website. These actions include signing up for newsletters to downloading a lead magnet. Or, filling an inquiry form, participating in a survey, placing an order, and registering for an event. As the Internet engulfs almost all the businesses and selling patterns today, digital marketing strategies are increasingly necessary for brands to showcase their existence and products on a silver plate. If done right, these tactics can increase conversion rates significantly. Which traction channel is best for business-to-business transactions will depend on your business type. Here’s more from marketing specialist Priyanka Bijlani.